Justine Sterling's Path to Design Excellence

I was thrilled to sit down with Euwan Godfrey of the Good Neighbor Podcast last month to chat about the path that has led me to where I am today and insights into running my Interior Design business of 16 years, Justine Sterling Design. 

It's a super quick and concise peek into my path and my business.

The Podcast Episode: EP #5 - Justine Sterling's Path to Design Excellence

"Can you imagine uprooting your life to a new country with nothing but optimism and determination? Meet Justine Sterling, the extraordinary founder of Justine Sterling Design, who did just that. In this episode of the Good Neighbor Podcast, we sit down with Justine to explore her incredible journey from her beginnings in South Africa to becoming a leading residential interior designer in the United States. With over 30 years of experience under her belt, Justine shares invaluable insights about her transition from corporate and hospitality design to establishing her own firm, emphasizing the intricate and time-consuming nature of quality interior design.

But there's more than just business acumen to Justin's story. As an immigrant starting from scratch, Justine recounts the hurdles she faced, rising from an entry-level position to a senior designer before founding her own boutique firm in 2008. Beyond her professional milestones, she shares her love for tennis and how it enriches her life outside of work. If you want to hear about the grit behind glamour and the importance of balancing passion and profession, this episode is a must-listen. Join us for an inspiring conversation that sheds light on both the realities and triumphs of the interior design world.”

Two of my favorite questions are summarized below:

Question: Talk about Myths or Misconceptions in the Interior Design Industry

Answer: Hiring an Interior designer to provide a high-level interior design service is absolutely a luxury. Our clients have often come to us with a lifelong dream: to have enough money to bring in an interior designer and have their expertise to help them with their home because they know that they can’t achieve the look of a room that you would see on my website on their own.

Question: One thing to Remember about Justine Sterling Design

The decision-making process can be lengthy, but we aim to make it enjoyable for our clients. We incorporate fun into our work by celebrating milestones along the way. Our step-by-step process ensures that our projects are run efficiently and on time. While no job is perfect, we prepare our clients by informing them that there may be challenges. The good news is that we're here to address any issues that arise. With our experience and expertise, we can navigate any problems that come up daily. Our goal is to ensure clients enjoy the process while we handle all the logistics and emergencies behind the scenes.

Thanks to Euwan Godfrey and the Good Neighbor Podcast for having me on as their guest.

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Warmly,

Justine